The 5th Story NFT Experience

In June of 2021 the entire 5th Story of the Tribune Tower was taken over by eight of the Bay Areas top artists and transformed into a first-of-its-kind mixed-reality Museum where all of the works were sold as NFTs. Bridging the digital and analog, The 5th Story hosted numerous events providing physical experiences that highlight the artwork as well as Augmented Reality activations of each mural. The work features a diverse range of styles from graffiti and afro-futurism to large-scale photographic murals.

The project was born out of the artists' desire to explore this new medium collaboratively, push the boundaries of what an NFT is, and provide some blueprint for other muralists thinking about entering the NFT space.

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Bud Snow’s colorful neo-primalist work just earned her a mention by Playboy as an artists to watch in the NFT space, Jet Martinez’s delicate floral motifs blur the lines between fine art and street art, Joshua Mays’ afro-futurist imagery and abstraction expand collective imaginations, Ruff Draft’s multimedia photography translate current events and the emotions they convey, Vogue TDK’s photorealistic spray-can work has solidified him as a legend graffiti artist, and Rachel Wolfe-Goldsmith’s futurist murals empower people of color as her subjects.

 

Curated by Rachel Wolfe-Goldsmith and Produced by ENDEAVORS, the NFT’s consist of drone footage , Animated 3-D scans of the mural, behind-the-scenes artist interviews and photography, and a hand-crafted collector’s box with artist ephemera. Proceeds from each edition were split evenly amongst the participating artists.

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